"ECRU is for the sophisticated individual with impeccable taste"

OUR FOUNDER'S STORY

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"Through the process of designing multiple homes of my own I realised that we seem to give far less care and attention to the room we sleep in (and specifically to our bed) than to our other living areas. I find this fascinating considering how much time we spend in bed (around a third of our lives) and how important sleep is to our well-being. Although this has begun to change more recently, it translated into a lack of options that suited my needs.

I felt a real disappointment that my bed did not live up to the same design and quality standards as the rest of my house. I was yearning to have that same sense of pride in my bedroom environment as I had when stepping into other living spaces. 

For a long time, I was searching for luxury bed linens and bedding accessories that would elevate the aesthetic of my bed, thereby creating a more striking centrepiece. My aim was to evoke the look and mood of a high-end hotel through use of understated and tasteful bed linens and sophisticated styling, whilst retaining the feeling that I was in my own home. What was also important to me, considering the proximity of bed sheets to the bare skin, was to source linens of an extremely high quality and softness.

It also became apparent to me how difficult it was to find “off the shelf” bed linens that fitted properly in the case of non-standard sizes such as extra deep mattresses. 

Thus, my personal search gave rise to the creation of ECRU and a desire to assist others with the same aspirations for their bedroom."